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Brand identity: What is it and why is it so important?

Brand identity speaks out loud about who you are, what you do, what your goals are and how you intend to serve your clients. In a world full of competition and marketing, it is important to have an identity remarkable enough to make you stand apart.

Brand identity is inclusive of business name, logo design, logo type, tagline and the colours used. As a producer and/or server, you would be preferred by consumers if they can perceive and understand you clearly. Your brand identity serves this purpose. It represents your:
• line of work
• values
• ethos
• services offered
• specialization

With a brand identity your market existence becomes distinct and unique. It is a medium which conveys “you” to the consumers. It is an affirmation of you being you.

A brand identity builds and maintains brand loyalty. As a business, your credibility begins to shape up in the minds of clients even before they have allowed you to work for them.

Consider the world as a room full of potential customers who shall not only become aware of your work but also understand and trust you through your brand identity.

A good brand identity can be built using a practical and beautiful design. Let your identity be seen through the logo, tagline, website and stationery.

Author

Ritu Khatiwala

Published

June 4, 2017

INSIGHTS

Branding, Digital & Graphic Design